Spektrum. Creating a new visual language for the Gallery of Fine Arts in Ostrava. / ROBERT V. NOVÁK & ZUZANA BURGROVÁ
At the end of 2015 we were approached
by the Gallery of Fine Arts in Ostrava and
asked to create a new logo for the gallery.
We were pleased to accept the offer, but
we did not simply want to create the kind
of standard model that is generally expected
– because in such cases the original design
often becomes somewhat “diluted” and
compromised. Instead, we wanted to create
a visual language for the gallery’s communications
which would function essentially
as an open platform – defined solely by
its basic compositional framework, rather
than being bound by strictly applied rules.
Such strict rules certainly make sense in a
corporate environment; however, the notion
of “corporate identity” cannot be rigidly
applied in the cultural sphere, as its restrictive
nature often proves to be counter-
productive and the visual forms arising
from it quickly become dated – making
such a “corporate” approach entirely unsuitable
for modern cultural institutions.
We have therefore not created a dogmatic,
inflexible scheme designed for
precise application in a range of situations.
Instead, our design ethos has been guided
by our efforts to bring the gallery’s visual
communications up to date – both in conceptual
and formal terms. We have decided
to follow our own path – a path which
we are convinced has the potential to reflect
the manifold activities of one of the
most important galleries in the country.
We have taken an entirely non-dogmatic
approach to creating the gallery-
’s visual identity; the design functions as
an open platform which is capable of evolving
to reflect future changes – even such
fundamental changes as the planned extension
to the House of Art. We do not
see this process as somehow complete
and closed; in the future we will continue
to respond to new stimuli, working
with the system as with a living organism.
Robert V. Novák a Zuzana Burgrová
Curators: Robert V. Novák, Zuzana Burgrová
19. 6., 5 pm, The House of Art, Ostrava